Our Mission
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July of 2022 saw the light of day break on Awaken The Warrior. The idea was simple: be the driving force for people who needed a push and to inspire everyone to be stronger in their mind through motivational and inspirational apparel.

It's for people who always push it a little harder, a little further, and a little faster. It's adding that extra 10 pounds to your last set or throwing on that additional mile when your mind is telling you no, but you've decided that mindset has kept you from achieving more. The mentality of one more rep, one more step, just to be better than yesterday. And that's the real goal. To 'one up' yourself from the previous day and show yourself that nothing is impossible. We want you to see our gear and have it strike a chord in yourself, motivate you to the point of dedication and discipline, and inspire you to awaken your inner warrior.
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Core Values
 
At Awaken The Warrior, these are the core values we live by. We say what we mean, and we mean what we say. Not every interaction with people is going to be favorable, but we've always preferred true talk over words to make us feel better. We'd rather have it right out on the table so it can be discussed and a plan set in action to fix it. And you should expect that also. We don't just say it, WE LIVE IT.

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1. Set Priorities and Act on Them
As a company, this one is held above them all. Our priorities are making sure you, our customers, get the highest level of satisfaction when you have an interaction with us on any level. We set the bar high, because YOU deserve it. Without you,  ATW  wouldn't be. Hence, our top priority is you.
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2. Lead Through Example
This is one  is a must. If you aren't willing to do something first, how can you expect ANYONE else to follow suit? To put it another way, what you do rather than what you say is used as a guide for others. We want to build camaraderie and cohesion through showing you that we will go and do what needs to be done.  And we'll lead the way.

3. Accountability
In business, as in life, things won't always go right. Things break. They fail. It's not about the issue at hand, it's how you approach and fix it. Face it head on, admit the problem, tackle it, and MAKE IT RIGHT.

4. Be Uncommon
We at  ATW  strive to be the best at all we do, and helping others achieve the same. The idea of settling left our minds long ago.  The saying "don't do it until you get it right, do it until you can't get it wrong" rings loud and clear. And this doesn't just apply to yourself, it applies to others. Be the beacon of light for someone's darkness. Lend a hand. Motivate those who need the nudge. Be uncommon in every aspect of your life and I guarantee it will change you forever.

5. Be Selfless
We find the idea of identifying and connecting with others rewarding in and of itself. This idea is contagious as we want to be around others who are driven, motivating, and inspiring people. These people help make the world a better place. And if we can help change one person in some small way, then we've done exactly what we've set out to do.

6. DO NOT QUIT
Quitting is your mind's response to keeping you out of harms way. You will determine who you are at this moment, when the idea to quit has reared it's ugly head and crept into your mind. If you refuse to quit you can never be defeated. Stand strong. Look for others for support. We are out there and we want to help you succeed. Whatever you're going through, find that light at the end of the tunnel. Push yourself a little harder. You CAN do this.

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